Credit: Ottawa Business Journal
Ottawa’s Business Improvement Areas are doing more than running events — they’re shaping the cultural and economic identity of their neighbourhoods. The OBJ spotlights how BIAs like Manotick and Wellington West are using signature events to draw tens of thousands of visitors from across the region, turning festivals into lasting drivers of foot traffic, new residents, and business growth. OCOBIA Chief Advocate Michelle Groulx is quoted directly, reinforcing BIAs as placemakers at their core.