Credit: Capital Current
The Wellington West BIA’s Where’s Waldo? campaign returned for its fourth edition this summer, with 23 local businesses participating from July 6–26. Launched in 2023 in partnership with The Spaniel’s Tale Bookstore, the campaign invites visitors to hunt for the iconic character across Hintonburg and Wellington Village storefronts, using a printed passport that gets stamped at every participating shop. Executive Director Aron Slipacoff notes that Wellington Street West has the densest concentration of independent businesses in Ottawa, and initiatives like this one are exactly what makes BIA-driven promotion so valuable — giving residents a reason to visit, connect, and shop local.
