Digital Services Associate – Contractor
The Digital Services Associate (DSA) is a self-starting, independent worker and excellent team player.
Must have superb communication and client service skills and be enthusiastic about supporting small businesses. Work is approximately 25 – 30 hours per week.
As a member of OCOBIA’s Digital Service Squad, they will assist small business owners to become e-commerce enabled and part of the Digital Main Street (DMS) portfolio.
The DSA will attend the mandatory training provided by Digital Main Street, and scheduled meetings as required. The majority of time spent will be in the field working with businesses in building their online digital presence. Learn more about Digital Main Street here (link to website)
Duties / Responsibilities
Marketing and Communications for OCOBIA and DMS
- Social media marketing
- curating multiple social media posts every week, coming up with new ways to engage our audience on social
- Create engaging social media posts
- Sharing success stories of BIAs, small businesses and DMS
BIA liaison for the DMS program
- Work with BIAs to set up meetings and/or go door-to-door to onboard brick-and-mortar small businesses (i.e., no home-based businesses) to the Digital Main Street platform.
Onboarding Businesses to DMS
- Walk-through the on-boarding survey with the business owner
- Understand their business goals and share how digital tools/technology can assist them in meeting their goals.
- Walk through the Digital Assessment and recommendations with the business owner.
- Assist the business owner in identifying their first priorities and the first digital tools/technology they want to activate.
- Review recommendations made through the platform
Digital Services
- Training will be provided by Digital Main Street, virtually, regarding being a Digital Service Squad member
- Activate and implement free, easy-to-use digital tools and technologies that businesses would like to use (i.e., building a basic website, activating social media accounts, etc.).
- Provide some resources (articles, links, how-to guides, webinars) available in DMS
- Help business owners apply for the Digital Transformation Grant
- Help develop a Digital Transformation Plan
- Set-up Google 360 for public facing businesses registered in DMS
- Provide creative content support for small businesses who are registered in DMS
Reporting and Feedback
- Complete DMS report on a monthly basis
- Ensure data is accurately and completely entered within the CRM (HubSpot) after each business interaction or on a daily basis.
Qualifications/Requirements
- Strong communications skills (written and verbal).
- Strong interpersonal and relationship building/relationship management skills.
- Excellent organisational and time management skills.
- Recent graduate or student in communications, marketing, public relations or management.
- Experience in a customer service and/or marketing communications role
- Able to travel within Ottawa to meet with local businesses (bus fare or parking is covered!)
- Able to work independently
- Very familiar with digital technologies (e.g.social media, e-commerce, etc.)
- Working knowledge of WordPress CMS and MailChimp
- Knowledge of CANVA is considered an asset
- Comfortable with basic software and collaboration tools such as Google and Slack
- Previous experience with online and offline marketing is considered an asset.
- Previous experience working with small businesses is considered an asset.
- Bilingual in English and French would be an advantage
Contract term is expected run from June/July 2023 – February 2024 (flexible with candidate if they are a returning student)
Wages are commensurate with experience.